I'm a visual designer with over 10 years experience in graphic design and illustration, as a freelancer as well as in-house.

I'm detail-oriented, creative and methodical. Excellent at adopting, learning and exploring different styles to communicate clients needs.

I'm passionate about behavioural and user-centric design, and find solutions to change, guide and reshape our daily lives for a meaningful purpose.

Looking forward to apply my knowledge in projects that positively impact the world. Interested in areas such as nutrition and sports, psychology and personal growth, nature and sustainability, social engagement and small communities.

I’m currently available for both freelance and part-time contract work in Berlin or remotely.​​​​​​​ 


UX Design

Competitive analysis, user interview, user personas user tasks and flows, information architecture, prototypes and wireframes, usability testing, design guide.

Graphic Design 

Conception, illustration, corporate design and branding, layout, typography, storyboarding.


Figma, Adobe XD, Photoshop, Illustrator, InDesign, Hitfilm Express

2020 © Francisca Ruff