FRANCISCA RUFF
Visual Design . Illustration
ABOUT
I'm a visual designer with over 10 years experience in graphic design and illustration, as a freelancer as well as in-house.
I'm detail-oriented, creative and methodical. Excellent at adopting, learning and exploring different styles to communicate clients needs.
I'm passionate about behavioural and user-centric design, and find solutions to change, guide and reshape our daily lives for a meaningful purpose.
Looking forward to apply my knowledge in projects that positively impact the world. Interested in areas such as culture, nutrition and sports, psychology and personal growth, nature and sustainability, social engagement and small communities.
I’m currently available for both freelance and part-time contract work in Berlin or remotely.
SKILLS
Visual Design
Conception, illustration, corporate design and branding, editorial design, typography, 2D animation, Powerpoint presentations.
UX Design
Competitive analysis, user interview, user personas user tasks and flows, information architecture, prototypes and wireframes, usability testing, design guide.
Software
Photoshop, Illustrator, InDesign, After Effects, Figma, Adobe XD, Microsoft Powerpoint.
Languages
English, german, spanish.